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With Foundation’s alliance with Build-A-Bear Workshop, we have taken what was already a well-established, unique and highly successful retailer and created strategic partnerships with top companies such as Wal-Mart, Sony Pictures Worldwide Acquisitions, Warner Music Group’s Arts Music, Warner Chappell Music, Hallmark Entertainment and iHeart Radio.  This has helped catapult the brand to another level of success and pave the way for the creation of their own record label, radio station, as well as Build-A-Bear Entertainment, a full 360 content studio that is now emerging as one of the top producers of family content in the entertainment business, focusing on movies, television, music and digital media that exemplify the brand.  

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The Honey Girls

The first Build-A-Bear Entertainment feature film for Sony Pictures Worldwide Acquisitions. Based on Build-A-Bear Workshop’s pop-music trio, The Honey Girls, the movie is rooted in female empowerment and serves as a celebration of what we can achieve if we work together. 

Honey Girls was released in October 2021 with Sony Pictures Worldwide Acquisitions. 


Christmas CEO

Build-A-Bear Entertainment's second Christmas film with Hallmark. A small toy company CEO gets a once in a lifetime offer to merge with a mega toy company but will need her estranged ex-business partner's signature to seal the deal. What he helps her rediscover will change both of their lives.

Christmas CEO premiers on the Hallmark Channel on November 26, 2021. 

Check out the trailer here. 


Build-A-Bear Records

A partnership with Warner Music Group’s Arts Music division and its Warner Chappell publishing arm, created to identify today’s best up and coming musical talent in all genres of music including family and pop entertainment. 

Through Build-A-Bear Records, Foundation has helped in the successful release of multiple albums including Workshop Jams and the Official Honey Girls Soundtrack.

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Build-A-Bear Radio

Exclusive to iHeart Radio, Build-A-Bear Radio features music that kids and parents are sure to love, as well as a schedule of fun segments, including interviews and kid-inspired content.

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